Behind the scenes

Botanical Rainbow

Filmed by director Albert Moya, the campaign video sees our protagonists, Greta Lee, Stéphane Bak and Úrsula Corberó, exploring the way fragrance fused with natural phenomena evokes a range of emotional reactions.

Waiting in the wings

A series of vignettes captures the olfactory stars of the campaign—LOEWE Esencia EDP, LOEWE Solo Ella EDP, LOEWE UPPM La Bella Cibeles and the new LOEWE Aire Anthesis EDP—behind-the-scenes.

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Fresh and aquatic

LOEWE Home Scents Cucumber is an authentic olfactory plant portrait of a freshly-picked, juicy cucumber.

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Red and green

LOEWE Home Scents Tomato Leaves is a verdant fragrance evocative of the tomato vine just as it is about to burst into fruit.

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Fresh and aquatic

LOEWE Home Scents Cucumber is an authentic olfactory plant portrait of a freshly-picked, juicy cucumber.

Shop now

Red and green

LOEWE Home Scents Tomato Leaves is a verdant fragrance evocative of the tomato vine just as it is about to burst into fruit.

Shop now

A new archetype

Coinciding with the arrival of the 2023 campaign, the iconic LOEWE Un Paseo por Madrid relaunches in the house’s archetypal, block-shaped glass bottle, topped with an artisanal marble cap.

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