Crafting a multisensory kaleidoscope of colour, scent and emotion, inspired by nature.
LOEWE Perfumes has created a number of iconic fragrances not only for men and for women but also for their homes.
Combining LOEWE's signature artisanal ethos with inspirations from nature, LOEWE Perfumes perfumers create vibrant and innovative scents infused with human emotion.
Already established as one of the leading fashion designers of his generation, in 2013 LOEWE’s creative director Jonathan Anderson arrived to start a bold new chapter for the house, taking an intellectual yet playful approach to fashion shaped by vibrant Spanish lifestyle.
Jonathan’s vision now extends to LOEWE Perfumes as an inclusive and eclectic source of emotive olfactory experiences.
Obsessed with fragrance from her early childhood, Nuria Cruelles is LOEWE’s in-house perfumier, combining creative artistry with acute technical skills and an unusual, natural-born instinct for visualising scent in terms of colour and shape—a ‘sixth sense’ known as synaesthesia.
Nuria works in partnership with Jonathan on every new LOEWE Perfumes scent, from concept to composition and final, colourful flask format.
Artist and pioneer of early photography, Karl Blossfeldt, had a meticulous eye for detail and an avant-garde creative approach that makes his imagery the perfect visual expression of each fragrance for our signature, monochrome packaging.
