Our Projects
Communicating and enlarging on the stories behind LOEWE Perfumes’ inspirations, we continually engage in fresh cultural initiatives with galleries and publications that share our values.
Communicating and enlarging on the stories behind LOEWE Perfumes’ inspirations, we continually engage in fresh cultural initiatives with galleries and publications that share our values.
In collaboration with iconic interiors magazine, Apartamento, we stepped inside the homes of three extraordinary female Spanish artists.
With photographs by Coco Capitán, we asked them about the dynamics of their domestic sphere, illuminating how they connect with both nature and their work in that personal realm.
The editorial series highlighted the inextricable link between art, nature and fragrance that encircles all LOEWE Home Scents items while underlining the concept of authenticity that defines the collection of eleven plant portraits, capturing the essences of a vegetable garden.
Spotlighting the importance of art and multisensory experience to both LOEWE Home Scents and LOEWE Perfumes as a whole, we commissioned Spanish artist Albert Riera Galcerán to undertake a sculptural reinterpretation of the Wax Scented Candleholder, focused on colour and form.
Riera Galcerán has a boundary-pushing, multimedia sensibility that defies categorization—a bold and exploratory approach that posed an exciting new framework for experiencing the visual dynamics of LOEWE Home Scents.
Explore the collaboration in photographs by Yago Castromil.