At Hainan Haikou, China, LOEWE Perfumes unveils an experiential, multi-sensory space that evokes a botanical archive. With a 26 sqm surface, the space showcases the LOEWE Botanical Rainbow, Home Scents and Paula's Ibiza collections, interspersed with an eclectic curation of art and craft.
Maria Kristofersson,
Tiles collection,
Earthenware clay
2022
Arranged in the store's otherwise minimal interior, a special curation of art, decorative craft objects, reference books and floral displays will stimulate a mood of sensory exploration and inspire all visitors to build their own rainbow of colour, scent and emotion.
