At El Corte InglésCastellana, Spain, LOEWE Perfumes unveils an experiential, multi-sensory space that evokes a botanical archive. With a 47 sqm surface, the space showcases the LOEWE Botanical Rainbow, Home Scents and Paula's Ibiza collections, interspersed with an eclectic curation of art and craft.
Raw upon raw of illuminated oak drawers reveal the various fragrance families and their colourful variations inspired by nature. To accompany the archive-inspired drawers, a sink-adorned with bright blue ceramic tiles, traditionally made in Spain, is installed to resolve the multi-sensory design ethos of the entire space.
Arranged in the store's minimal interior, a special curation of art, decorative craft objects, reference books and floral displays will stimulate a mood of sensory exploration and inspire all visitors to build their own rainbow of colour, scent and emotion.