Craft

'Craft is the essence of LOEWE,’ says LOEWE creative director, Jonathan Anderson ‘It is where our modernity lies, and it will always be relevant’.

Honouring this commitment to craft is one of LOEWE Perfumes’ core values, guiding both our internal creative process and informing our engagement with culture in the wider world.

Through a perennial love of craft, LOEWE Perfumes safeguards traditions while continually daring to innovate, infusing every element—from the perfumers’ art to the design of our bottles and visual identity— in the making of modern and disruptive olfactory experiences.

LOEWE Perfumes

Our in-house perfumier Nuria Cruelles approaches her art from an innovative perspective, applying her advanced technical skills and unique creative mindset to an array of exquisite botanical ingredients and a boundless source of inspiration in Nature. The resulting formulations blend emotion and aesthetic to craft vibrant combinations of scent and colour.

LOEWE Home Scents

LOEWE Home Scents scented candles and room diffuser sets come in terracotta vessels that are made in an artisanal small village in Catalunya, Spain—an ancient home of ceramics. The distinctive ribbed design was inspired by a 5th century Greek mug that Jonathan Anderson collected at auction, and the vessels are glazed by hand to create colourful, sculptural items with a timeless modernity.