LOEWE Perfumes London

LOEWE Perfumes’ first permanent home in the UK opened at Harrods, the historic Knightsbridge department store, in 2022.

The experiential 25sqm space evokes the meticulously organised yet inspired aesthetic of a botanical archive with rows of bespoke drawers in oak revealing the kaleidoscopic collections of fragrances alongside home scents and handcrafted candles.

Walls, shelves and a central counter are covered in handmade Spanish tiles in vivid emerald green, while a special curation of art and decorative craft objects, includes Deep Bowl, 2022, a stoneware piece by Joanna Constantinidis, (1927 - 2000). Reference books including an eighteenth-century edition of Curtis’s Botanical Magazine and floral displays stimulate a mood of sensory exploration.