LOEWE Perfumes KaDeWe
At KaDeWe, the iconic department store in the heart of Berlin, LOEWE Perfumes unveils its first store in the German capital.
Across 11 sqm, the space showcases the LOEWE Botanical Rainbow and Paula’s Ibiza collections alongside home scents. Following the LOEWE Perfume store concept of a precious archive designed for displaying delicate specimens, the collections are arranged as pristine olfactory items, lit by a spirit of discovery each and every time a client explores a piece.
Highlighting craft, a counter is entirely covered in handmade emerald green ceramic tiles, which contrasts with sections of turquoise ceramic. A series of sleek shelves provides the perfect backdrop to further explore LOEWE Perfumes’ kaleidoscope of collectible pieces inspired by nature, continuing the multi-sensory design ethos of the entire store.