LOEWE Perfumes Beijing
In 2023, LOEWE Perfumes unveiled its third store in Beijing, China.
The 23sqm multi-sensory space takes its inspiration from botanical archives in which delicate specimens were meticulously stored and displayed.
The store presents the full range of Botanical Rainbow fragrances alongside home scents and candles. Handmade tiles decorate the space with two central teal blue counters defining the area with an integrated tiled basin in which clients can experience LOEWE soaps. Elsewhere shelves and podiums are covered in blue, pink and emerald tiles showcasing home scents and additional fragrances with their botanical boxes.
The store creates a unique ambience in which to explore LOEWE Perfumes’ kaleidoscope of collectible pieces inspired by nature and evoking Spanish culture.