At SKP Mall, LOEWE Perfumes unveils its second store in China. With a 46 sqm surface, the space showcases the LOEWE Botanical Rainbow, Home Scents and Paula's Ibiza collections, interspersed with an eclectic curation of art and craft.
The LOEWE Perfumes store is an experiential space that evokes the meticulously organised yet inspired aesthetic of a botanical archive.To further highlight the archive inspiration, a sink-adorned with bright blue and yellow ceramic tiles, traditionally made in Spain, is installed to resolve the multi-sensory design ethos of the entire space.
Arranged in the store's otherwise minimal interior, a special curation of LOEWE's pieces and a stunning visual display will stimulate a mood of sensory exploration and inspire all visitors to build their own rainbow of colour, scent and emotion.